Most small business sites fail at both. Yours won’t.
Let me show you how to fix that.
Start With a Strong H1 That Says Exactly What You Do
You open the page. You must know what it’s about in one glance. That’s your H1. Keep it clear. Use your service name and city.
Say “Plumbing Services in Leeds” or “Affordable Landscaping in Bolton.” Google reads it. Your visitor does too.
No clever lines. No guessing. Be direct.
Use an Intro That Solves a Real Problem
After the heading, write a short paragraph. Address the pain point. Show that you understand the problem. Offer one quick solution.
Say something like, “Tired of leaks and late plumbers? We fix your issue fast—on time and done right.” Now your reader nods. They keep reading.
You connect before you sell.
Break It Down With Subheadings
Now guide your visitor. Use clear H2s for every section. Start with “What We Offer” or “Our Core Services.” List each one in short blocks.
Use bullet points if needed. Say what you do. Add what makes it better.
Then move to “Why Choose Us?” Share three or four quick wins. Mention speed, price, experience, or local trust.
You build trust in sections. That’s how people read online.
Add Social Proof Where It Matters
Insert a review. Place it just after your benefits. Use one or two lines from a happy client. Include a first name or city if you can.
Real words carry weight. You don’t need ten reviews. One good one helps.
Then show your results. Add a photo. Add before/after if you have it.
End With a Strong Call to Action
Your visitor scrolls down. They’ve seen your offer. Now you must guide them.
Use one clear line: “Call now for a fast quote” or “Book your free estimate today.” Add a button or phone number.
Make it easy. Make it obvious.
You Can Build Pages That Rank and Convert
Your page does more than explain. It ranks. It sells. It speaks for your business.
We create pages like this inside SEO services for small business. We don’t guess. We structure. You get leads.
Start with one service page. Use the structure above. Keep it clean. Keep it focused.
Soon, you’ll rank better and close more customers—without changing what you sell. Just change how you present it.